GROUNDZERO | About

We are redefining professional networking for creatives and the people who need them.

Who we are

We are not just a marketplace

Our AI-assisted marketplace transforms job hunting into a guided experience, like having a talent agent with you every step of the way. Putting creatives and clients on the same page, speaking the same language.

💼 Portfolio
- No tech skills needed. It's as easy as updating your socials.
- Clients can judge creatives on their portfolio content rather than portfolio design skills.

🌎 Network
- Showcase your top collaborators. Stay up to date with your network's work.
- Leave your own feed and explore another creators!

🛒 Marketplace
- Take the guesswork out of finding the right creative.
- Our AI guides you through discovery and workflow. You can hire all creatives for one job in one place.

For Creatives, By Creatives.

We build tools for creatives to flourish independently. Feeling isolated? Struggling to find collaborators and opportunities? GROUNDZERO gets it. We connect, collaborate, and grow together.

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Mission

Disrupting the creator economy

Groundzero is more than just a platform; it's a movement. By providing a robust network, a comprehensive ecosystem, an intuitive portfolio tool, and dynamic job boards, we help creatives to not only survive but thrive in a competitive $2 trillion industry.

Groundzero is your gateway to universes of creative possibility for

🎨 Creators

looking to make your mark

🏆 Brands

seeking extraordinary talent

🦁 Consumers

of culture and art

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Our Story

Revolutionizing the Creative Landscape

In a world where creativity intersects with career, Groundzero emerged as a visionary platform designed to empower the creative community.

Co-founders Aman and Gemma, driven by their personal experiences and a shared vision, developed Ground Zero to revolutionize how creatives connect, create, and thrive. Their platform combines a robust portfolio tool with an AI-enhanced job board, providing a dynamic space where creatives can showcase their talents and find meaningful opportunities.

Our team

A platform and a movement

Co-founders Aman and Gemma created GROUNDZERO to revolutionise creative connections.

Aman Bayatly

Refugee-turned music producer with a decade experience in the creative industries bridging the gap between talent, community & opportunity. He’s seen how lack of access, structure & networks stifle creatives and realised that creatives need a dedicated online space to grow their community and careers.

Collaborated as Producer, A&R and Creative Director with award-winning artists with a talent for finding undiscovered creatives and nurturing them.
Designed and led Indigenous music programs across 150+ communities, raising $300K in grants to build studios and upskill emerging creatives.
Founded and exited a successful creative agency and studio—then realized that the future of creativity lies in a global digital ecosystem, not just physical spaces.

Gemma Colbran

Holding an Honours in Sociology, Gemma saw the creative industries as a market force issue. Creatives are the means of production, yet they are so alienated from its distribution and value. She wanted to solve this pain point to provide creatives more agency. So children would be taken seriously by their parents when they say “when I grow up I want to be an artist”

Gemma brings 10 years of sociological research into structural inequality
Raised $$60K equity-free to launch a creative marketplace startup in 2020, uncovering that marketplaces don't solve the core problem of discovery and community.
Developed a network-first model grounded in community, ensuring creators not only have tools but also meaningful control over their work’s value and distribution.